The Fractional CFO Power Skills Mastermind

4.9 (57 Ratings)  ·  4 Weeks  ·  Cohort-based Course

Hosted by: Carl Seidman

Hosted by

Carl Seidman CPA | Microsoft MVP and Amy Vetter, CPA

Fractional CFO and FP&A Advisor @ Seidman Financial | CEO @ B3 Method Institude

Partial List of Current & Former Clients

Course Overview

You want to advance your financial leadership, network, skills, and confidence?

You learned finance and accounting in school. Maybe you went back and got an MBA, a professional certification or two. But you aren’t progressing as much or as fast as you want or in the direction you desire. 

You don’t want to wait for opportunities to come to you — you want to create your own. You want to elevate yourself into a position of financial leadership. Or maybe you want to take the leap and start your own fractional CFO, FP&A, or advisory business.

CFO and financial training programs at top universities are often taught by professors. These certificate programs are notoriously expensive and inaccessible.

And most financial training out there, well, it’s just not so great. It isn’t case-based or taught by someone who’s an actual practitioner, working as a fractional CFO, and who has trained thousands of people at the companies you know and engage with every day…

But this one is.

And it’s CPE- accredited by the National Association of State Boards of Accountancy (NASBA).

WHERE DO YOU WANT TO GO?

Whether you want to…

Or all of the above, this program will support you in your journey and accelerate your advancement. 

Why wouldn’t you want to learn from someone who actually does the work you want to do?

You have an entire career ahead of you.
Don’t leave it to others to create it for you.
Freelance opportunities are everywhere.

The time to elevate is now.

Seidman Financial is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org. 

Seidman Financial is a division of Seidman Global LLC.

The B³ Method Institute is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.

JANUARY 2025 COHORT:

Who is this strategic finance and fractional CFO course for?

What you’ll get out of this strategic finance and CFO course

This Course Includes

The Fractional CFO Power Skills Mastermind

$1,999

4.9 (57 Ratings)

Next cohort

Jan 7—28, 2025

Course Syllabus

Week 1: Jan 7—Jan 12

JAN

7

✨ Fractional CFO Mastermind - Session 1 ✨

Tue 1/7   2:00 PM—5:00 PM (PST)

JAN

8

✨ Fractional CFO Mastermind - Session 2 ✨

Wed 1/8   2:00 PM—5:00 PM (PST)

Week 2: Jan 13—Jan 19

JAN

14

✨ Fractional CFO Mastermind - Session 3 ✨

Tue 1/14   2:00 PM—5:00 PM (PST)

JAN

15

✨ Fractional CFO Mastermind - Session 4 ✨

Wed 1/15   2:00 PM—5:00 PM (PST)

Week 3: Jan 20—Jan 26

JAN

21

✨ Fractional CFO Mastermind - Session 5 ✨

Tue 1/21   2:00 PM—5:00 PM (PST)

JAN

22

✨ Fractional CFO Mastermind - Session 6 ✨

Wed 1/22   2:00 PM—5:00 PM (PST)

Week 4: Jan 27—Jan 28

JAN

28

✨ Fractional CFO Mastermind - Session 7 ✨

Tue 1/28   2:00 PM—5:00 PM (PST)

Post-Course

📄 Introduction to the Mastermind

📄 Introduction to the Members

📄 Fractional CFOs, Full-Time CFOs, Interim CFOs, CFO Advisors, and Consultants

📄 Stages of Small-to-Midsized Company Evolution

📄 Positioning and Language for Fractional CFOs and FP&As

📄 Establishing Credibility as a Trusted Partner and Financial Advisor

📄 Must You Have Full-Time CFO Experience to be a Fractional CFO?

📄 Qualities of Fractional CFOs, Interim CFOs, Full-Time CFO, and CFO Advisors

📄 Making the Connection Between What You Do and What Companies Need

✍️ The Personal CFO/FP&A Expertise Inventory (Submit by Jan 5)

📄 D&O Authority, Liability, and Fiduciary Responsibility

📄 The 5 Stages of a Cherished Advisor Journey, Aligning Your Purpose and Your Work

📄 Live breakouts for purpose & niche SWOT analysis

✍️ Optional: HW assigned (Submit by Jan 14)

📄 Dynamic Data Management

📄 Dynamic Data Management with Power Query

📄 How Does Power Query Help?

📄 Data Acquisition and Sourcing with Power Query

📄 Power Query Editor – Ribbons

📄 Power Query Editor – Home Ribbon

📄 Power Query Editor – Transform Ribbon

📄 Power Query Editor – Add Column Ribbon

📄 Data Connection via Power Query

📄 Intro to Dynamic Tables and Power Query

📄 How to Select Technology that Align with your Practice

📄 Pre-work – Assess Current Tech Stack / Session Live Demos of a Tech Stack

📄 Break Down the Onboarding Experience

📄 Internal Processes and Procedures Needed

📄 Understanding the Company’s Pain Points

📄 Performing Initial Diligence Assessments

📄 Who Are You in the Service of? Who Needs to be Involved?

📄 Developing the Gap Analysis

📄 Scoping the Engagement and Prepping Engagement Letters

📄 Managing the Engagement and Client Relationship

📄 Aligning Your Why and Values with Your Marketing and Messaging

📄 Developing Confidence in Your Pricing Model and Creating Packaging

📄 Exercises: Website Activity, Marketing Methods, Pricing and Packaging Worksheet

📄 Technology and the Office of the CFO

📄 FP&A and Office of the CFO Planning Tools

📄 Finance Function Maturity and Evolution

📄 Financial Processes and Technology

📄 6 Areas of Communication for Clients and Communicating with the Team

📄 Exercise: Communication skills gap, active listening

Details coming soon.

📄 The Financial Scorecard and Strategic Financial Mapping

📄 Establishing Key Metrics, KPIs, and Presenting Ongoing Results

📄 Establishing Economic Connections and Managing the Operations Scorecard

📄 Providing Explanations for Performance Hits and Misses

📄 Data Visualization and Presentation as the CFO

📄 Building Business Models, Tracking Performance, and Achieving Objectives

📄 Managing, Presenting, and Interpreting Business Modelsv

✍️ Exercise: Managing, Presenting, and Interpreting Business Models (Submit by Jan 28)

📄 Full-Time, Interim, and Fractional CFO Compensation Statistics

📄 Niching as a Fractional CFO for Professional Breakthrough and Growth

📄 Positioning, Pricing, and Economics of a Fractional CFO and FP&A Advisor

📄 Business Development and the Marketing Flywheel

✍️ Exercise: Developing Your Marketing Flywheel and Plan (Submit by Jan 28)

📄 Learn the 5 Stages of the Sales  Process to Ensure you Get the Clients that Align

📄 Niching Your Practice

📄 The Marketing Flywheel

📄 The Journey to Becoming a Cherished Advisor: Creating Worklife Harmony

📄 Creating Your Fractional CFO and Advisory Roadmap

Bonus

📄 BONUS: Enroll in The FP&A Professional in Today’s Environment

What Students Are Saying

A very well rounded course to help both novice and/or seasoned fractional CFOs build a successful business.
Chandan
This is a great course! The sessions are well-designed and provide excellent advice, which is specific and actionable. The instructors, Amy and Carl, are very engaging and challenge you to think. The course is interactive so you'll get to know all the participants and can learn from their experiences in addition to the instructors. The three hour sessions go by quickly and are interesting from start to finish. I'll be taking more courses in the future with Carl and Amy. In addition to their expertise, they are very nice people and make everyone feel welcome, heard, and appreciated.
Britt
Fractional CFO, Lucidity CFO Solutions LLC
The Fractional CFO Power Skills Mastermind course exceeded my expectations. I was highly impressed by the level of knowledge and insight provided during the sessions. I walked away with a greater sense of what a Fractional CFO's role entails, and how I can customize this line of business within my firm.
Angela
CEO, AFC CPA Accounting & Tax Services
Carl and Amy were incredible instructors! They had great resources they generously shared with us, and they tailored their material/discussions to our needs.
Jimmy
Advisor, Bull Run Ventures
Great Course! I learned a lot about the Fractional CFO career.
Charles
Owner, Self Employed
“Value” was a key theme in the CFO Mastermind and the value I received from this course far exceeded my expectations. The instructors, Carl and Amy, combined their unique experiences to provide important and beneficial insights into how to build a fractional advisory practice, sharing best practices in personal branding, scope, pricing, technology, marketing, soft skills and client experience. I’d highly recommend this course to anyone looking to step out on their own, or to those who have an existing practice and are seeking to level up their business and their offering. You are bound to gain a lot of relevant takeaways!
Alex
President, Balanced Business Solutions, LLC
"If the course was only one day, I would have felt I had received significant value -- and thankfully we received another three power-packed days with Carl. This was absolutely the most valuable professional training course I have ever taken."
-- Saul Bashoff, Fractional CFO

Meet Carl, Your Instructor and Guide

Hosted by: Carl Seidman

Carl Seidman CPA | Microsoft MVP

Principal, Seidman Financial | Microsoft MVP

Carl serves as a Fractional CFO, FP&A advisor, and management consultant to entrepreneurial businesses throughout North America and Europe and assists them with strategic financial planning, value enhancement, and revitalization.

He is a Microsoft MVP and one of the preeminent trainers and facilitators in strategic finance and FP&A, with more than 13,000 participants attending his financial training programs, seminars, workshops, and masterminds. Notable clients include:

ABM IndustriesAccordionAlixPartnersAllscriptsBroadridgeCHEPChoice HotelsCIBCCignaCox EnterprisesCrawford & CompanyDeloitteDexcomDiscoverDominiumExpress ScriptsEYFS InvestmentsEVRAZGenentechHealthpeakHeartland FinancialHewlett Packard EnterpriseHostessIGTKPMGMarsh & McLennanMichelinNerdWalletRadissonRapid7Sol PetroleumSpotifyTriple-STelusSantanderUnited Technologies (RTX)UBTVerizonWalmart, and Workday.

Carl is masterful at making the complex amazingly simple, engaging his audiences, building confidence, and facilitating a welcoming and transformative group experience. His content is rich and relatable, used in financial leadership development programs (FLDPs) at Fortune 500 companies, and is utilized or licensed by 7 of the top global financial training companies.

Carl serves as an Adjunct Professor in data analytics at the Jones School of Business at Rice University. He is a Certified Public Accountant (CPA) has earned other professional credentials including the CIRA, CFF, CFE, CGMA, AM (Accredited Member in Business Valuation), CSP (Certified Speaking Professional), Certified Anaplan Model Builder, and was a National Association of Certified Valuators and Analysts (NACVA) 40 Under Forty honoree. He holds a BA in finance and economics and an MS in managerial accounting.

He’s been where you want to be and does the work you want to do.

Amy Vetter, CPA

CEO of the B3 Method Institute

Amy Vetter is a transformational keynote speaker, CEO, author of 3 books, and host of the Breaking Beliefs podcast.

As a CPA, she built, operated and sold the Client Advisory Services (CAS) practices she created as a sole practitioner, small firm owner, as a Partner in a regional CPA firm and as a Partner in a national CAS practice.

She offered everything from Bookkeeping Services to Fractional CFO Services to Technology Implementation from small businesses to national franchises. After selling her practice she dedicated her career to helping CPAs and Finance Professionals to build practices that can scale through automation and business transformation.

She brings her unique perspective as a CPA, Yogi, and Technologist by developing the B3 Method (Business + Balance = Bliss) so that each person can achieve their dreams in their career and business.

Carl and Amy are the finance leaders who finance leaders turn to. They’ve been where you want to be and do the work you want to do.

Contact:
info@seidmanfinancial.com
amy@amyvetter.com

What some of the more than 13,000 Seidman Financial training program and seminar attendees have said:

"Honestly the single most productive and useful training program I’ve ever attended."
Mitch Insaro
Finance Development Program (Cigna)
"Carl is awesome! Love your seminars - always take away lots of new ideas to implement. Great content, robust discussions and truly covers a wide variety of material that is useful in all facets of FP&A."
Liz Payne
Senior Director of Finance and FP&A, Akoya Biosciences, Inc.
"The training was filled with valuable information that I could see making an immediate impact on our business. I am really looking forward to putting into practice so many of the tools you shared with us."
Kathy Smahi
Agency Chief Financial Officer (Marsh & McClennan)
"Carl is an excellent instructor. His courses are well organized and engaging. The "Fractional CFO" topic is specialized so it has appeal to finance professionals who have the ability and inclination to market their services. Carl does a good job of explaining what is required for a successful fractional CFO and describing likely clients."
Bob Brammer
Former CTO, Northrop Grumman
"Fantastic course to discuss topics with other working professionals in a small setting. I think the course provides value to all finance professionals, and would highly recommend for my peers and co-workers to take the course. It was a lot more interactive and conversational than other programs."
Mark Kennedy
Manager, CR3 Partners
"Carl did a great job on advising us with practical tips on how to become a trusted finance business partner and provided nice coverage of both technical and communication skills. I highly recommend this course to professionals looking to take their game to the next level. Carl's course was more engaging and interactive compared to most courses."
Kevin Pitts
Vice President of Finance, Healthcare Company

Course Schedule

January 7, 8, 14, 15, 21, 22, 28
4pm - 7pm CST

Each 3-hour session is content-rich inclusive of discussion, reflection, and Q&A. We often stay after each session to answer content- or career-specific questions.

Guided self-paced accountability and action items
1-2 hours per week

Learning is best when there’s action and accountability. There will be some pre-reading and post-session exercises for certain weeks.

Join an upcoming cohort

The Fractional CFO Power Skills Mastermind

COST

$1,999

UPCOMING

Cohort 9

DATES

Jan 7—28, 2025

PAYMENT DEADLINE

Jan 7, 2025

This program is CPE-eligible for up to 16.0 hours of continuing professional education credits. You’ll receive your certification upon completion.

Seidman Financial is registered with the National Association of State Boards of Accountancy (NASBA)

Frequently Asked Questions

You are strongly encouraged not to miss live sessions, as a great part of the experience is both the live-reveals and the participant interaction.

In other words, you get to:

  • learn in real-time
  • apply in real-time, and
  • reflect in real time

Yes, sessions are recorded and you can go through them on your own, but learning may be more limited.

We meet for 3-4 hours each session. It is intentionally spaced out over a number of days and weeks so you can work your schedule around it.

There is occasional pre-work and post-session work but it is minimal.

It is not customary for us to offer refunds. Across hundreds of training, seminars, workshops, and conferences — in person and virtual — to thousands of people, there has not been a single refund request upon completion of the program. 

We offer more than a dozen training programs and immersive development experiences across a wide range of finance and accounting topics.

Here is Amy’s CAS workshop

This program is intentionally designed for professionals who want to get into either Fractional CFO or FP&A businesses.

The term CFO is a decades-old term and a traditional one that most business people are familiar with.

FP&A is a newer term that applies to many of the duties and responsibilities within the Office of the CFO.

While fractional CFO work is seen as very senior, fractional FP&A work is often seen as high-value services within the same suite of work.

We meet live on Zoom for 3-4 hours each session.

Each session consists of 1-2 modules. Each module ties into prior and future modules, so it is vital to try to avoid missing classes.

The structure of the session begins with an intro, a tie-in to real examples, exercises, discussion, and reflections.

Prerequisites for the course include the following:

  • You should have a basic-to-intermediate understanding of Microsoft Excel
  • You should have a current version (2016 or later) of Microsoft Excel, ideally (though not necessary) on a PC.
  • You should have at least an intermediate understanding of accounting and finance concepts.

My promise to you is you will leave this course far more prepared to succeed in your finance or accounting role.

Whether you intend start your own advisory business or upskill within your current employment, you will have requisite skills, files, and experience.

Building and growing a successful practice depends on your ability to execute.

No, and if anyone does, you should be skeptical. 

Everyone who attends this course will have different backgrounds, experience, and aspirations which means they have different business models.

I will share with you my techniques, tools, and processes that you can leverage to help build the career you envision.

Yes, it qualifies for 21 CPE credits. Seidman Financial is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit.

You will be expected to have a working computer with a webcam, microphone, and reliable internet connection. 

You will benefit from having general business knowledge.

Beginner, Intermediate, and Advanced. 

Technical acumen is not required for participation in this program which means a deep understanding of financial and accounting times does not apply.

We will be discussing advanced concepts so experience in business, practice management, marketing, and Excel will be helpful.

Other masterminds are largely focused on asynchronous content, large numbers of attendees, and business development. They focus more on building Fractional CFO firms from the viewpoint of a CEO.

This mastermind is nothing like that. We focus on client service, technical acumen, technology, marketing, branding and more.